Small businesses across Devon often face a common marketing challenge: how to reach the right people without wasting money on audiences outside their area.
A local builder in Tavistock does not need to advertise to people in Manchester. A café in Plymstock needs visibility among nearby residents, not a national audience.
Local advertising focuses marketing efforts exactly where they matter most – within the communities where customers live.
Across Plymouth and West Devon there are dozens of unique neighbourhoods and towns, each with its own identity. Areas such as Mannamead, Hartley, Derriford, Tavistock and Yelverton all have strong local communities that support nearby businesses.
When businesses advertise within publications that celebrate these communities, they become part of the local landscape.
Community magazines highlight the people, events and stories that make an area special. Businesses appearing within those pages benefit from the same sense of familiarity and trust.
Consistency is the key. When readers see the same business name appearing regularly, it gradually becomes recognised.
Later, when they need a plumber, accountant, café or garden service, they already know the name.
Local advertising works because it mirrors how communities function: through familiarity, reputation and word of mouth.
Links Publishing produces seven community magazines including Moor Links, Tavy Links, Oke Links, Plym Links North, Plym Links Central, Plym Links East and Coastal Links, delivered every two months to 70,000 homes across Plymouth, Tavistock, Dartmoor and West Devon. Reaching 168,000 readers
