One of the most common conversations we have with local businesses goes something like this:
“We’re good at what we do… but we just need more people to know we exist.”
It’s surprisingly common.
Many businesses have excellent reputations, loyal customers and strong word of mouth. BUT there are still thousands of households nearby who have never heard of them.
That gap between good business and local awareness is often where growth sits.
Over the years we’ve learned something interesting – local businesses don’t usually need complicated marketing strategies. They simply need consistent visibility in the communities they serve.
That’s why community magazines still work so well.
They arrive through the letterbox, get read over a cup of tea, and often stay on the coffee table for weeks.
Across our seven magazines we deliver around 70,000 copies by Royal Mail across West Devon, Dartmoor and Plymouth every two months.
Sometimes marketing isn’t about shouting louder. It’s just about being present where people already are.
