If you run a business in Plymouth, Tavistock, Okehampton or anywhere across West Devon and Dartmoor, one question often comes up: how do you advertise locally in a way that genuinely works?
Local businesses succeed when they are visible within their own communities. The people most likely to become your customers are the ones living just a few streets away, walking through the same neighbourhoods and using the same local services.
Across Plymouth alone, communities such as Mannamead, Peverell, Plymstock, Derriford and the Barbican each have their own character and local economy. The same is true across West Devon towns like Tavistock, Yelverton and Okehampton. Effective local advertising recognises this and focuses on reaching households within these specific areas.
One of the most effective ways to build local awareness is through trusted community media. When a business appears regularly in local publications that people enjoy reading, recognition grows naturally over time.
Links Publishing produces seven community magazines delivered by Royal Mail to homes across Plymouth, Tavistock, Dartmoor and West Devon. These include Moor Links, Tavy Links, Oke Links, Plym Links North, Plym Links Central, Plym Links East and Coastal Links.
Because these magazines are delivered directly into homes and often kept for weeks, they provide repeated visibility for local businesses.
Local advertising works best when it is consistent. Rather than appearing once and disappearing, businesses benefit from maintaining a presence over several issues. Over time readers begin to recognise the name and associate it with reliability.
For businesses serving Plymouth and the surrounding towns, advertising locally is not about reaching the whole country. It is about being known within the community you serve. That is where real customers live.
Links Publishing produces seven community magazines including Moor Links, Tavy Links, Oke Links, Plym Links North, Plym Links Central, Plym Links East and Coastal Links, delivered every two months to 70,000 homes across Plymouth, Tavistock, Dartmoor and West Devon. Reaching 168,000 readers
