One thing I’ve learned from publishing community magazines is that habits matter.
People don’t scroll past a local magazine that lands on the doormat. They sit with it. They read it slowly. They come back to it. That’s very different from online advertising.
That’s why local businesses featured in our magazines stay front of mind. Readers see them again and again over two months, in a context they trust.
As our next Links deadlines approach, it’s a good moment to think about where your customers are really paying attention.
