There’s no single answer when it comes to the size of your advert. It depends on your goals, your margins, and what success looks like for your business.
Before deciding, think practically:
• What’s the value of your product or service? Higher-value items can justify a bigger advert because each sale carries more weight.
• How many sales would it take to cover your advertising spend? Work backward from that number.
• What’s your profit margin? Businesses with slim margins often need smaller, more frequent adverts, while those with higher margins can make an impact with larger placements.
The right size isn’t about spending the most, it’s about making every pound work effectively. A well-placed advert that fits your goals will perform better than one that simply takes up more space.
At Links Publishing Ltd, we help local businesses find that balance. We’ll work with you to match your message, your budget and your ambitions — so your print advertising delivers genuine results.
If you’d like help working out what’s right for your next campaign, we’d be happy to talk it through.
Source: Ehrenberg-Bass Institute, How Brands Grow (Byron Sharp, 2010)
