The Advertising Expert

What is the best way to advertise a small business - Google, Facebook, Instagram, local magazines or something else? The answer depends on the business and the customer. There is no single advertising channel that is best for every local business. The right choice...

With Google, Facebook, Instagram, TikTok and countless other digital marketing options available, it is reasonable for a business owner to ask: does print advertising still work? The short answer is yes - particularly for local businesses. But that does not mean every...

If you run a local business, one of your biggest marketing challenges is simple: how do you make sure people in your area know you exist when they need what you sell? The good news is that you do not need to be everywhere. For most local businesses, effective...

Over the years, I’ve had the privilege of working with hundreds of local businesses across West Devon, Dartmoor and Plymouth. As the owner of Links Publishing, I’ve spent countless hours speaking with business owners from almost every sector imaginable. Builders,...

Across Plymouth and West Devon, community magazines continue to play an important role in connecting people with the places they live. Publications such as Moor Links, Tavy Links, Oke Links and the Plym Links magazines are designed to celebrate local life – from arts...

Okehampton sits on the edge of Dartmoor and serves as a hub for many surrounding villages including North Tawton, Belstone, Bridestowe and Sampford Courtenay. For businesses based in this part of West Devon, visibility across the local area is essential. Residents...